Wed 11 Feb, 2009
A popular saying among sign makers is “A business with no sign is a sign of no business.” It does ring true doesn’t it? This is particularly true for those in a retail environment who rely on passers by for new business. However, signage can help just about any business, especially work at home or MLM businesses. Imagine if you could afford a billboard that would work for you 24 hrs a day, 365 days a year. Sounds expensive doesn’t it? I mean, how much is a mobile billboard every month? The answer will surprise you – you can get a permanent mobile billboard for a one time fee of $40 or less. That’s right, a one time fee. How? By turning your vehicle into a rolling billboard. It’s fast, and easy to do with a little bit of custom vinyl lettering. So, what makes for good vehicle signage? Being that the sign is there to attract potential prospects, your signage needs to consider the following elements:
Clarity. One mistake that many people make is choosing frilly lettering and fonts that make your message hard to read from a distance. It’s important to make sure your vinyl letters are large enough to be seen from a distance. While you do want to mix up the fonts a little bit to give it some visual appeal, make sure that they can be read from a distance. One thing that is important is the have your website address and phone number in a regular block style font, such as Arial, or Times New Roman, etc.
Branding. If your company has a logo, make sure to incorporate it into your signage somehow. You want your logo large enough to be seen, but not detract from your contact information, like your phone number and website address. Also, you want to make it clear exactly what you do. If your business name is Schmoe Enterprises, consider adding a tag line that describes what you do. If your name itself captures the essence of your business, like “Bob’s Plumbing” this may not be needed.
Aside from the obvious reasons for utilizing vehicle signage to bring in new prospects and establish your brand, there may be additional benefits as well. In many states, there may be additional tax benefits and additional write offs for using your vehicle for business purposes. So, instead of driving your car around every day, like just another face in the crowd, use it to help bring in some additional business and grow your brand. It’s really simple using some custom vinyl lettering.